The brand first gained popularity after appearing on the HBO hit series Entourage. Just this month, Jeezy sold his stake in the company to Pernod Richard, the beverage mega-company behind Absolut, Jameson, Chivas Regal, Malibu, Seagram’s Gin, and more. He released his own wine brand, Earl Stevens Selections, which features a Red Blend, a Moscato, and his own creation, a “Mangoscato” blend. If wine isn’t your thing, 40 Water also offers a rum-based cocktail called the “Sluricane”, and a honey fused malt-liquor appropriately called E-40. CeeLo Green is a co-owner of the TY KU Premium Sake & Spirits brand. Sake is a Japanese rice wine that may be more popular at a restaurant than at the club.
Beyoncé feat. Jay-Z, “Drunk in Love”
For the next few years, the rapper struggled with addiction to prescription drugs, including Vicodin, Ambien, and Valium. In 2005, Eminem went to rehab and successfully achieved sobriety after spending time there. Young Dro’s rehab story is particularly sad because of how the effects of his drug use hit close to home. At the time, he had no idea he would get addicted or how far the effects would reach. Unfortunately, he did struggle with substance abuse down the line, and much later, he discovered that his teenage daughter had started using as well.
Ludacris – Conjure Cognac
- Royce took his last drink in 2012, and he’s been thriving both personally and professionally ever since.
- Dro shared that the discovery pushed him to check himself into rehab in 2021 and has stayed clean since.
- Surprisingly, it appears he has no official stake in Luc Belaire though, the French brand that launched its popular sparkling rosé in 2011, despite undoubtedly being its most notorious ambassador.
- In fact, there are hundreds of songs about drinking alcohol, alcoholism, specific alcohol brands, and stories surrounding the bottle.
His behavior was getting so out of control that he was moved to the basement of their brownstone home, and his wife called rehab facilities for him to join. Ari Lennox is the latest Black celebrity to bravely come forward about her journey to sobriety. While some celebs are now completely sober, others have just avoided certain substances that fell out of their control, and some have never partaken in any substances! While it has not been officially confirmed that Jay Z has indeed acquired a stake in premium Cognac d’Ussé, the rap star has most certainly adopted it as his brand of choice, giving it heavy exposure.
Virginia Black
But a major shift happened when a former Cristal staffer spoke disparagingly about hip-hop embracing the brand in 2006. That led Jay-Z to call for a boycott of the company, and he went on to get involved in the liquor business himself, sober rappers investing in Armand de Brignac (better known as Ace of Spades), which he sold 50 percent of to LVMH. He opened up a door for artists like ASAP Rocky, who recently unveiled his own whiskey brand, Mercer + Prince, earlier this year. Eminem is one of the most prominent rappers around and has been open about his time in rehab. His drug addiction began in 2002 when he started taking pills for his insomnia.
- Ari Lennox revealed on Instagram in 2023 that she is seven months sober.
- Per her post, she doesn’t know if it will last forever, but she does know that she doesn’t want to get to a point where she depends on alcohol anymore.
- Although the liqueur was ultimately a bust, Pharrell partnered with Diageo to create a fruity drink marketed towards women.
- COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites.
- Originally, the company was started by two graduate school students who wanted to find a healthier way to turn up.
It sat at 7 percent while other popular brands like White Claw and Truly sit at 5 percent. CACTI was more than just a beverage you could have copped at your local liquor or beer store. To coincide with its debut, the team released a full merch capsule featuring branded T-shirts, crewnecks, wall clocks, koozies, and even rugs. A commercial, which featured a surprising cameo from comedian Eric Andre, ran during the 2021 Grammys. Rap songs often serve as a window into experiences, emotions, and, of course, partying.
When Diddy’s joint-partner in his Ciroc venture, Diageo, acquired DeLeon tequila, they decided to give Puff the reigns once again. By entering your email, you agree to receive customized marketing messages from us and our advertising partners. You also acknowledge that this site is protected by reCAPTCHA, and that our Privacy Policy and Terms of Service apply.
The grape-based vodka has proven to be one of the success stories in celebrity spirits endorsements, becoming one of the fastest-growing brands in the super-premium vodka sector. While some of the world’s most famous rap stars simply make their favourite label known through their song lyrics, others lend their face and name to the marketing initiatives of the brand and even buy a stake in the company. What makes a rapper, or even a generation’s worth of hip-hop, preoccupied with a particular brand?
From Diddy’s famous ‘Cîroc’ vodka brand to Jay-Z’s Ace of Spades, here are the 15 best celebrity liquors and spirits. Jennifer Hudson claims that she has never had a drop of alcohol and has never tried any drugs. In an interview with Chelsea Handler, she explained that she’s never been interested in drugs and alcohol, and had to do extra research into the effects of both when it came to movie roles where her characters do indulge in those things. Kendrick has managed to make it out of the deep end and wade towards the highest levels of success, adding a Pulitzer Prize to his list of accolades this year.
Music
Is it taste, the perceived wealth that comes with cracking a gold-plated bottle, or just that it gets you really, really turned up? We can’t really say how hip-hop came to a consensus, but we do know that liquor companies are reveling in the free advertising. No suspiciously cool spokesperson (we see you, Dos Equis man) required. From the streets of the South Bronx, to the top of the Billboard charts, it’s safe to say that hip-hop has made it. What better way to celebrate that achievement than popping bottles?
If you happen to be at the club, those same $11 dollar bottles skyrocket to over $250 a bottle – no wonder rappers are so eager to get involved in the liquor game. In honor of Cinco de Mayo (the day non-Mexicans get drunk because they think it’s Mexican Independence Day), XXLMag.com thinks it’d be fitting to list some of the more popular alcoholic drinks mentioned in hip-hop music. The first time was in December 2020, when he voluntarily sought out professional help. Dex has had several legal issues throughout his career and has been arrested a few times. In June 2022, he violated a protective order filed against him by his ex-girlfriend and was subsequently sent to jail. When he was released in September of that year, the rapper reportedly headed straight to rehab in the hopes of finally achieving sobriety.
